Case Study: Informatica boosts brand awareness with Liquid Agency

Informatica boosts brand awareness 24% with Liquid Agency

Informatica, a leader in data management, was perceived as lagging behind newer market entrants, which negatively impacted its share value. To address this performance-to-perception gap, the company engaged vendor Liquid Agency for a rebranding campaign and media strategy following its transition to private ownership.

Liquid Agency developed a new vision and brand strategy, culminating in the creative platform "The Disruptive Power of Data." The solution included designing a new brand identity, launching it at a major customer event, and executing a global media campaign. After nine months, Liquid Agency's work helped increase Informatica's overall brand awareness by almost 24% and saw an average product awareness increase of nearly 51%. Advertising recall also grew significantly from 23% to 34%.

Informatica