Case Study: Fortive excites 24,000 employees with Liquid Agency’s internal brand launch

Fortive launches internal brand for 24,000 employees with Liquid Agency

Fortive, a new industrial holding company formed as an offshoot of Danaher, faced the challenge of launching its brand and building connection with over 24,000 global employees from more than 20 operating companies. Liquid Agency was engaged to develop an internal brand launch plan and employee experience to establish awareness and generate excitement for the future.

Liquid Agency positioned Fortive as a startup with a strong foundation and developed its employer brand to tell this new story. The vendor designed and executed a global launch celebration, created messaging, and provided leadership training and manager toolkits. The solution successfully launched the new company to its employees, generating excitement and helping them connect with the company's shared purpose and values.

Fortive