Case Study: Ernest refreshes its brand identity and launch campaigns with Liquid Agency

Ernest refreshes its brand and grows business 165% with Liquid Agency

Ernest, a 77-year-old family-owned packaging solutions company, faced the challenge of refreshing its brand to reflect its evolution from a packaging vendor to a broader business solutions consultant. Their existing identity no longer encompassed their expanded, consultative role. The vendor, Liquid Agency, was tasked with a brand refresh to align the company's identity with its new aspirations while honoring its long legacy.

Liquid Agency implemented a comprehensive solution, including shortening the name to "Ernest," developing a new brand language with unique visual elements, and creating a localized website with 14 divisional microsites. They also launched an ad-free video platform and an internal and external campaign featuring the "Witness the Freshness" theme and a mascot named Dudley. The results were highly successful; since its initial 2008 rebrand with Liquid Agency, Ernest's business grew 165%, its employees increased from 150 to nearly 600, and its operations expanded from 9 to 14 divisions.

Ernest