Case Study: Ernest Paper Company achieves brand clarity and hiring success with Liquid Agency

Ernest Paper Company surpasses hiring targets by 300% with Liquid Agency

The Ernest Paper Company, a supply chain industrial packaging firm, faced significant business challenges including intense price pressure, an unclear brand trajectory, and a house of eight regional brands with little equity. To navigate this, they partnered with their agency of record, Liquid Agency, for services including corporate rebranding, brand strategy, and recruitment campaigns.

Liquid Agency implemented a multifaceted solution that included a company renaming, a new brand architecture, and integrated digital-first campaigns. The agency created highly successful viral video series like "Cardboard Chaos" and the "Not Hiring" recruitment campaign, which helped Ernest exceed its hiring targets by 300%. Through this partnership, Liquid Agency successfully repositioned the brand and drove significant measurable impact.

Ernest Paper Company