Case Study: Ernest Packaging Solutions achieves 300% hiring goal growth with Liquid Agency's recruitment campaign

Ernest Packaging Solutions exceeds hiring goals by 300% with Liquid Agency

Ernest Packaging Solutions needed to double its employee headcount over three years but lacked a dynamic recruitment campaign and tools for its in-house team. They engaged their agency of record, Liquid Agency, to develop an employee value proposition and recruitment campaign that would stand out in the industrial market.

Liquid Agency created the unconventional "Not Hiring" campaign, featuring humorous video spots and a full digital toolkit for recruiters. This approach successfully differentiated Ernest in the talent market. As a result, Ernest exceeded its three-year hiring goal by 300% using only its internal team, and Liquid Agency's work earned multiple industry awards.

Ernest Packaging Solutions