Liquid Agency
46 Case Studies
A Liquid Agency Case Study
Danaher, a Fortune 250 science and technology holding company, faced a challenge in strengthening associate connection and communicating a shared purpose during a major organizational shift that involved moving operating companies to a new entity called Fortive. They engaged the vendor Liquid Agency to develop and execute a strategic internal campaign aimed at introducing this purpose to its 59,000 global associates.
Liquid Agency implemented a multi-phase culture activation campaign focused on leadership training, awareness building, and global activation. The solution, built around the purpose statement “Helping Realize Life’s Potential,” included communications tools, marketing materials, and workplace disruptions. This effort by Liquid Agency successfully drove an increase in overall annual employee engagement survey scores and positively transformed the way Danaher’s HR and communications teams work.