Case Study: Coupa boosts market cap by 500% with Liquid Agency

Coupa increases market cap 500% to $20 billion with Liquid Agency

Coupa, a cloud-based business spend management platform, faced the challenge of raising its brand profile among CFOs as a challenger in a market dominated by large, entrenched competitors. To address this, they partnered with Liquid Agency for a comprehensive communications and media strategy.

Liquid Agency developed a global campaign across TV, print, out-of-home, and digital channels, targeting hard-to-reach audiences through premium outlets like airport displays, CNBC, Bloomberg, and The Wall Street Journal. This strategy positioned Coupa as a credible brand in high-credibility environments. As a result of Liquid Agency's media programming, Coupa's market capitalization increased by 500% to $20 billion in just over two years.

Coupa