Case Study: Christian Brothers Automotive reimagines customer experience with Liquid Agency

Christian Brothers Automotive builds a 10-year customer experience vision with Liquid Agency

Christian Brothers Automotive, a national auto care business, faced a shifting industry and needed a new long-term vision to increase revenue, retain customers, and elevate their customer experience. They partnered with Liquid Agency for services including customer research, business innovation, and concept development to address this challenge.

Liquid Agency led a collaborative process involving research, stakeholder workshops, and customer testing to develop new business concepts. Their solution culminated in the CB2.0 vision, which included a new brand strategy, identity, digital experience, and service offerings, launched at the company's annual convention with interactive prototypes. The agency successfully delivered a comprehensive future roadmap aimed at driving growth and improving the customer experience for Christian Brothers Automotive.

Christian Brothers Automotive