Case Study: Callaway drives growth through employee experience with Liquid Agency

Callaway fills 150 open positions with Liquid Agency

Callaway Golf, a premier equipment provider, faced a challenge in recruiting tech-focused talent and strengthening its culture after acquisitions and pandemic-driven distribution. The company's recruitment marketing had lost effectiveness, and it needed to overcome the sport's exclusive stereotype to attract diverse candidates for over 150 open roles. Liquid Agency was engaged to help.

Liquid Agency developed an employee experience campaign called “Making the Turn.” This campaign redefined a golf term to represent a passion for improvement, featuring employee testimonials that broke industry stereotypes. The solution included campaign strategy, EVP messaging, and communications to portray Callaway as an innovative, welcoming workplace. While specific metrics are not provided, the campaign successfully repositioned the employer brand to be more approachable and helped in the effort to fill critical positions across various disciplines.

Callaway