Case Study: Acoustic boosts brand awareness with Liquid Agency

Acoustic boosts brand awareness 600% with Liquid Agency

Acoustic, a marketing technology provider that had recently spun out from IBM, faced the urgent challenge of establishing its new brand and boosting awareness in a competitive market dominated by large players. They engaged Liquid Agency to execute a rapid brand awareness campaign using communications and media services.

Liquid Agency created an integrated campaign titled "Free Your Inner Marketer," brought to life through video, out-of-home, digital display, and a landing page. The media strategy targeted key audiences via national print, digital channels, and industry events. The campaign resonated strongly, and through Liquid Agency's tracking, Acoustic saw brand awareness increase by 600%, familiarity rise 183%, and purchase intent grow by 50% over nine months.

Acoustic