Case Study: Durrants London grows luxury diamond jewellery eCommerce with Lionsorbet Shopify website design

Durrants London migrates to Shopify in early 2021 with Lionsorbet

Durrants London, a family-run luxury diamond jeweler based in Hatton Garden, faced the challenge of enabling eCommerce operations in response to the Covid19 pandemic. They partnered with Lionsorbet to migrate their existing 'shop window' style website to the Shopify platform, which required customized functionality for their bespoke product commissions.

Lionsorbet designed a bespoke Shopify website for Durrants London, implementing features like a product enquiry tool, Trustpilot integration, and an interactive diamond comparison app to enhance customer experience and drive sales conversions. This experiential website design improved the business's ability to receive and respond to tailored customer inquiries, thereby increasing the likelihood of sales. Lionsorbet's solution successfully provided the jeweler with a powerful eCommerce and product management platform to grow their online retail business.

Durrants London