Case Study: Classic Diamonds enhances online ring sales with Lionsorbet’s Shopify ring builder

Classic Diamonds launches one of the world’s first live diamond selectors with Lionsorbet

Classic Diamonds, a specialist in custom diamond engagement and wedding rings with a luxury showroom in Birmingham, sought to extend their bespoke service online. They partnered with the vendor Lionsorbet to develop a new Shopify eCommerce website that could replicate their in-store experience.

Lionsorbet developed a proprietary ring builder app seamlessly integrated with the Shopify platform. This solution included a live diamond selector powered by a Rapnet Instant Inventory feed and an automated wedding ring pricing system based on gram weight. The implementation by Lionsorbet provided Classic Diamonds with a modern, responsive website that reflects their luxury brand and equips them with the tools to succeed online.

Classic Diamonds