Case Study: Johnson & Johnson achieves a 7-figure revenue increase with LION+MASON's digital sales platform redesign

Johnson & Johnson boosts order size by 36% with LION+MASON

Johnson & Johnson, a major healthcare and pharmaceutical company, faced the failure of its multi-million pound digital sales platform for independent European pharmacists. The product, built on incorrect business assumptions, was unused and at risk of being written off. LION+MASON was brought in to rescue the project and understand the root causes of its failure.

LION+MASON challenged the brief and began with pan-European field research to understand the real needs of pharmacists. They then redesigned the entire platform and service experience around these findings. The vendor's reimagined solution delivered a 7-figure annual revenue increase per territory, a 36% rise in average order size, and over 30,000 completed training courses in its first year.

Johnson & Johnson