Case Study: Barnett Waddingham Achieves 90% New Business Win Conversion with LION+MASON

Barnett Waddingham boosts new business wins to 90% with LION+MASON

Barnett Waddingham, a leading UK professional services consultancy, faced a challenge with its Choices 4me workplace benefits platform. The existing platform was complex for employees to navigate and lacked the polish needed for the sales team to confidently win new business. They engaged LION+MASON for a comprehensive platform redesign to address these issues for both user groups.

LION+MASON executed a user-centered redesign process involving research, UX/UI design, and user testing. They re-architected the information structure, developed a scalable design system, and created customizable themes. The solution had an immediate commercial impact for Barnett Waddingham, with LION+MASON's work helping the sales team achieve a 90% conversion rate for new business wins.

Barnett Waddingham