Case Study: Service Up achieves $15M Series A funding with LION

Service Up secures $15M Series A with LION

Service Up, a tech-enabled auto repair company, faced significant challenges in establishing a cohesive brand and product experience. They needed to shift customer perceptions of car repair and provide a more effortless service, but they lacked a brand strategy and had inconsistencies across their marketing and app. With a Series A funding deadline approaching, they partnered with LION for design leadership and UX expertise to transform their branding, digital strategy, and product design.

LION implemented a comprehensive solution involving extensive user research, persona development, and a complete brand overhaul. They created a new logo, marketing materials, and an optimized website and application to drive user conversions. As a result of this partnership, Service Up successfully secured $15 million in Series A funding. LION's work transformed all aspects of the company's marketing, product, and brand over a 12-month engagement.

Service Up