Case Study: Lob accelerates direct mail growth with Lion

Lob boosts design operations in 18 months with LION

Lob, a company specializing in direct mail technology, faced challenges with its product strategy and user experience as it aimed to scale under pressure from series C funding. Their API-first product was powerful but caused confusion for less technical users, hindering adoption and creating internal disconnects across marketing, sales, and customer experience teams. To address this, they partnered with the vendor Lion for design and strategy services.

Lion implemented an embedded agency model, conducting extensive user research to re-envision Lob's flagship direct mail product. The solution included a more intuitive visual dashboard, new features like InDesign file uploads for creative teams, and robust tools for campaign management, personalization, and proofing. This 18-month partnership successfully streamlined Lob's design operations and product strategy, which helped fuel the company's growth by enabling it to double its clients, team, and revenue.

Lob