Case Study: Asian Art Museum achieves a 15% conversion lift with LION Interactive

Asian Art Museum boosts conversions 15% with LION

The Asian Art Museum faced significant challenges in its digital transformation, including a lack of stakeholder alignment, outdated IT infrastructure, and failure to meet accessibility standards. This resulted in a disjointed user experience across its website, mobile, and in-museum touchpoints. To address this, the museum partnered with digital agency Lion Interactive for a comprehensive solution involving enterprise system engineering, CMS implementation, and user research.

Lion Interactive developed a robust enterprise WordPress CMS to drive a cohesive user experience across all platforms, including web, mobile, and in-museum wayfinding. Their solution, achieved through extensive stakeholder workshops and a user-centered design process, streamlined content management and enhanced accessibility. The project delivered measurable impact, including a 15% conversion lift, a $2.5 million revenue increase, and successfully serving over 5.7 million users.

Asian Art Museum