Case Study: Arrangr achieves a refreshed brand and clearer product storytelling with LION

Arrangr refreshes its brand and marketing with LION for 100,000 users

Arrangr, a SaaS scheduling startup with a growing user base, required a comprehensive brand refresh and marketing website redesign to compete effectively. Their outdated brand identity and unclear product messaging failed to communicate their value proposition, while their website suffered from an inconsistent user experience due to its piecemeal development. LION was engaged to modernize the brand and refocus the marketing strategy to support Arrangr's next phase of growth.

LION implemented a user-centric solution, beginning with extensive research to define key audience personas and their needs. They executed a full brand reset, developing a cohesive design system that included a revamped visual language and clarified storytelling. This process not only achieved a successful brand transformation that improved user perception but also unlocked new growth strategies. The vendor's work positioned Arrangr for future innovation and drove growth in conversions.

Arrangr