Case Study: Three Olives Vodka achieves 27% brand awareness lift and 10% purchase intent increase with Linqia

Three Olives Vodka - Customer Case Study

Three Olives Vodka needed a bold way to introduce its new rosé-flavored vodka and the “Finding Otherness” / #RoseAllDay campaign into a crowded spirits market while positioning the product as both a daytime and nighttime drink. The brand, working with Arena (Havas Media Group), turned to Linqia for influencer marketing expertise to identify authentic creators who could tell unique “otherness” stories and raise awareness and purchase intent across the United States.

Linqia used its PerformanceMatch™ to recruit 24+ diverse influencers and generated 100+ original assets, then applied PerformanceLift™ creative testing and ran optimized Instagram ads; campaign measurement used the Linqia Intelligence Suite with Dynata. The Linqia-led program drove nearly 27% lift in brand awareness, more than 10% lift in purchase intent, a 27% average engagement rate, and over 200 million impressions across organic and paid channels.

Three Olives Vodka