Case Study: Thou Swell grows brand partnerships and drives 1.4M+ audience reach with Linqia

Thou Swell - Customer Case Study

Thou Swell is a home-and-garden blog run by Kevin O'Gara that grew into a national audience but faced the challenge of working with brand partners without compromising the editorial voice or forcing sponsored content. O'Gara found Linqia through another sponsored post and turned to Linqia’s influencer marketing programs and platform to connect with brands while keeping his content authentic.

Linqia enabled O'Gara to join curated programs, collaborate with brands like Motorola, Monrovia, and Black + Decker, and tap into a supportive program newsfeed and analytics dashboard. Through Linqia, Thou Swell completed 11+ programs, produced 140+ original pieces of content, and drove over 1.4M followers, while using Linqia’s platform support and reporting to track earnings and performance.

Thou Swell

Kevin O’Gara

Owner and Editor