Case Study: Stella Cheese achieves 78.5M reach and $2.8M carted value with Linqia

Stella® Cheese reached 35M consumers with 2,500+ pieces of original influencer content

Stella Cheese partnered with Linqia to grow awareness of its cheese products and position the brand as the go-to for holiday cheese-based recipes ahead of Thanksgiving, Christmas, and Hanukkah. The challenge was to drive authentic recipe-driven engagement and traffic during the busy holiday season, so Stella Cheese engaged Linqia’s influencer marketing program to promote original recipes featuring its cheeses.

Linqia connected Stella Cheese with 75 food, parenting, and lifestyle influencers who created 2,500+ pieces of original content and drove the campaign to 78.5 million consumers. The program delivered strong, measurable impact: 114.5K+ online engagements, a 41.5% view-thru rate, 160.4K products added to cart ($2.8M carted value), a 102% increase in mentions, and a +5.2% ad recall lift—results Linqia also helped Stella Cheese repurpose into owned channels and improved SEO and ongoing traffic.

Stella Cheese

Saputo

Marketing Manager