Case Study: Schwan's Red Baron achieves 388% more engagement and 36M potential impressions with Linqia

Red Baron - Customer Case Study

Red Baron, the frozen pizza brand celebrating 40 years and promoting its #RedBaronTimeless campaign, needed to drive awareness and traffic to a landing page showcasing the brand’s history and favorite flavors. With a tight turnaround and a goal to earn authentic, story-driven media to complement paid efforts, Red Baron sought a turnkey influencer marketing solution — engaging Linqia’s influencer marketing platform and managed services to handle matching, communication, program management, and analytics.

Linqia recruited 50+ influencers across Parenting, Travel, Food, and Lifestyle to share nostalgic pizza‑night stories and throwback photos while featuring Red Baron pizza. The program generated over 1,400 pieces of original content, delivered 36 million potential impressions, drove more than 15,000 visits to the landing page, and achieved 388% more engagement than projected — enabling Red Baron to run a larger, faster and more cost‑effective influencer program than it could have in‑house.

Red Baron