Case Study: Noodles & Company attracts Gen Z guests with creator-led TikTok marketing from Linqia

Noodles & Company drives 4.2MM organic impressions with Linqia

The customer, Noodles & Company, faced the challenge of attracting new and returning Gen Z guests to launch its new limited-time Chili Garlic Ramen dish. To meet this goal, the company partnered with the vendor Linqia to execute an influencer marketing campaign.

Linqia's solution was to leverage popular TikTok ramen hack trends by partnering with five Gen Z creators. These creators positioned the new dish as the ultimate hassle-free ramen hack using platform-native editing styles. The campaign delivered exceptional results for Linqia's client, surpassing all goals with 4.2 million organic impressions, over 15,000 engagements, and a 6.6% average engagement rate on TikTok, with more than 98% positive sentiment.

Noodles & Company