Case Study: Nestlé Pure Life achieves 22M potential impressions and 50K+ landing page visits with Linqia

Nestlé Pure Life achieved 99.5% positive sentiment with Linqia

Nestle Pure Life wanted to build broad brand awareness for Nestlé® Pure Life® Purified Water by surfacing heartfelt “pure wisdom” stories from mothers, grandmothers, and other family figures, and needed a partner to connect authentically with audiences across social channels. They engaged Linqia’s influencer marketing services to source creators who could share and amplify those personal stories and drive people to engage with the brand.

Linqia recruited influencers across blogs and Facebook, Instagram, Pinterest and more to share #momswisdom, generating 22M potential impressions, 7,500+ social endorsements, and over 60,000 visits to the Nestlé Pure Life Facebook page (50K+ landing page visits). The campaign delivered measurable business impact—$2.6M in carted value (160.4K products transferred), a 41.5% view-thru rate, 99%+ positive sentiment, and lifts including +1.7% purchase intent, +2.5% unaided awareness, and +5.2% brand favorability—demonstrating Linqia’s effectiveness in driving awareness and engagement.

Nestle Pure Life