Case Study: NBC achieves 119M potential impressions and 352% more engagement with Linqia

NBC drove 36.2M potential impressions, resulting in 3.7x more engagement for TV Everywhere

NBC faced declining traditional TV viewership among teens and millennials and needed to raise awareness for NBC’s TV Everywhere—its destination for watching full episodes on mobile devices, laptops, and desktops. Recognizing that display ads couldn’t clearly communicate the service, NBC partnered with Linqia to leverage influencer marketing to demonstrate how viewers could watch NBC shows without a TV.

Linqia connected tech-savvy influencers to create original, show-focused content that drove conversations around The Voice, Chicago franchise, The Blacklist, and Heroes Reborn and invited audiences to watch episodes on TV Everywhere. The campaign generated 119 million potential impressions, 279% more pieces of content than scoped, 352% more engagement, 44% more visits to the TV Everywhere landing page than the program goal, and Instagram posts received roughly 3.7x (≈270%) more likes than average — demonstrating Linqia’s measurable impact.

NBC