Case Study: Mezzetta achieves 70,000+ email subscribers and 16,000+ pieces of original content with Linqia

Linqia’s influencer marketing programs have helped Mezzetta grow its email database from zero to over 70,000 U.S. consumers

Mezzetta, a packaged foods company known for pickled vegetables, spreads, and sauces, wanted to raise U.S. brand awareness and build its email database to grow market share. Since 2014 Mezzetta partnered with Linqia to run influencer marketing programs that would create recipe-driven content and drive promotional traffic and email signups.

Linqia matched Mezzetta with Food, Lifestyle, and Parenting influencers who produced seasonal recipes, photos, videos and sweepstakes-driven campaigns; Linqia helped grow Mezzetta’s email list from zero to over 70,000, generated 149M potential impressions, and produced 16,000+ pieces of original content. Linqia-driven subscribers open and engage Mezzetta emails at rates above 50%, filled Pinterest with nearly 5,000 recipes/photos, delivered a top recipe video with 200,000 views and 4,000 shares, and drove 529K online engagements.

Mezzetta