Case Study: Dorot achieves 15% sales lift and 45.8M impressions with Linqia

Linqia’s influencer marketing program contributed to a 15% sales lift in measured channels

Dorot partnered with Linqia to raise awareness of its frozen, pre-measured herb cubes and drive traffic to Dorot’s newly redesigned website. Dorot’s challenge was to educate consumers about the product’s convenience, affordability and shelf life and to convert that awareness into retailer purchases and site visits.

Linqia recruited 60+ influencers across Food, Lifestyle, Parenting and Home & Garden to create authentic blog posts, recipes, photos, videos and social posts that showcased Dorot’s benefits and in-store experiences. The campaign produced 2,100+ pieces of original content, roughly 45.8 million potential impressions, more than 22,600 clicks to Dorot’s landing page, nearly 67K online engagements and a measured 15% lift in sales—results Dorot amplified by repurposing top influencer content on its own channels.

Dorot