Case Study: McDonald’s achieves 540K incremental visits and 23% store traffic lift with Linqia

Linqia influencers drove a 23% incremental lift in store traffic

McDonald’s engaged Linqia to raise awareness, drive consideration, and increase foot traffic for its Trick.Treat.Win! promotion. Linqia ran a four-week influencer marketing campaign, activating 20 African‑American influencers (ages 18–35) to publish a long‑form blog and multiple posts on Facebook, Instagram and Twitter.

Linqia then selected top-performing organic content, amplified it via paid social/whitelisting, and partnered with Placed for a location-based lift study to measure on‑premise impact. The campaign delivered 540K incremental visits, a 23% incremental lift in store traffic, 82.4K engagements and 98% positive brand sentiment.

McDonald’s

Joe Piaskowy

Social Engagement Manager