Linqia
51 Case Studies
A Linqia Case Study
Wente Vineyards, a fifth‑generation family‑owned winery, wanted to increase awareness and trial of its varietal collection and share its heritage as the oldest continuously family‑owned winery in the U.S. To do this, Wente Vineyards turned to Linqia for an influencer marketing solution that would connect the brand with authentic creators and target consumers.
Linqia launched a Storybook, a three‑tier influencer program recruiting micro, mid and macro influencers across blogs, Instagram, Facebook and Pinterest to produce recipe‑driven and lifestyle content driving traffic to a Wente landing page. The Linqia campaign delivered over 38,000 landing‑page visits (241% of goal), generated 3,100+ pieces of original content, 76.1 million potential impressions and 143,000 online engagements, and the content was amplified across Linqia and Wente’s paid and owned channels.