Case Study: Natrol, Inc. achieves 305% more engagement, 511% more content, and 16K+ landing page visits with Linqia

Linqia influencers created 1,500+ pieces of engaging content about Natrol

Natrol, Inc., the national vitamin and supplement brand, needed to raise awareness for two products—5‑HTP (where it already held 85% market share but suffered low consumer familiarity) and Melatonin—while humanizing the scientific name and reaching new audiences. Natrol partnered with Linqia to deploy influencer marketing, using a two‑flight Storybook program aimed at health‑conscious women and mothers aged 30–65 to spark organic conversations about sleep and natural sleep aids.

Linqia enlisted creators to share personal stories and product education, which delivered strong business impact: 34.8 million potential impressions, more than 16,000 landing‑page visits, audience engagement 305% above the program goal, and influencers producing 511% more content than expected. The campaign also drove significant commercial lift (roughly $2.6–$2.8M in carted value), plus brand uplifts including +1.7% purchase intent, +2.5% unaided awareness and +5.2% brand favorability — all enabled and measured by Linqia.

Natrol, Inc.