Case Study: Gerber® Lil’ Beanies™ achieves a nearly 5% national sales lift and 158M potential impressions with Linqia

Linqia influencers contributed to a nearly 5% national sales lift for Gerber Lil’ Beanies

Gerber® Lil’ Beanies™ was launching its Lil’ Beanies™ toddler snack and needed to drive awareness and sales in key markets via retailers like Publix, Target, Walmart, and Kroger. The brand partnered with Catapult and Linqia to run a two‑flight influencer marketing program aimed at reaching parents with authentic, product-focused content.

Linqia matched Gerber® with 324 influencers across Parenting, Travel, Active Living, and Food verticals who created over 9,400 original blog and social posts, generating 158 million potential impressions and nearly 260,000 online engagements. The campaign drove rebate and coupon downloads, provided actionable product feedback, supplied repurposable creative for Gerber®, and helped produce a nearly 5% national sales lift for Lil’ Beanies™ — results credited to Linqia’s influencer program.

Gerber® Lil’ Beanies™