Case Study: GOODFOODS achieves 42M+ impressions and 21.7K website visits with Linqia

Linqia influencer content returned a 44.5% conversion rate for GOODFOODS

GOODFOODS sought to build brand awareness and drive sales for its natural guacamole and dips, so it partnered with its creative agency and vendor Linqia to run a three‑flight influencer marketing program focused on party planning and healthy snacking leading into the holidays. Linqia matched GOODFOODS with 60 influencers across Lifestyle, Parenting, Food, and Home verticals to create authentic longform stories, recipes, photos, videos, and social posts featuring GOODFOODS products.

Linqia’s program produced over 2,000 pieces of original influencer content that were repurposed via sponsored social, paid amplification, and native ad units, generating roughly 42–43M potential impressions and driving 21,750+ visits to the GOODFOODS website (25% of those used the store locator). Linqia content also far outperformed brand creative: republished influencer content returned a 44.5% conversion rate (34.2% for original influencer placements) versus a 2% average for brand display/video, paid Instagram ads using Linqia content had a 22.8% engagement rate (vs 11% for brand content), Facebook CPE was more than 3X lower, and overall engagement exceeded goals by 294%.

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