Case Study: Herdez achieves 487% more engagement with Linqia

Linqia drove over 22,000 influenced consumers to Herdez’s MisPosadas page

Herdez, an authentic Mexican food brand, wanted to boost awareness and drive traffic to a Las Posadas landing page while encouraging giveaway entries. To connect with consumers around the holiday tradition, Herdez partnered with Linqia and needed an influencer program that could inspire meaningful engagement with Mexican and Mexican-American audiences.

Linqia built an influencer campaign featuring creators who shared family Las Posadas traditions, original recipe photos, and the #MisPosadas hashtag to enter the giveaway. Linqia delivered 1,300+ pieces of content, 22K landing page visits, and 487% more engagement than expected, with top posts earning 6x more Instagram likes than average and helping drive stronger awareness and consideration for Herdez.

Herdez