Case Study: Thymes achieves 423% more purchases and 10.9M impressions with Linqia

Linqia delivered a 4X lift in sales for Thymes Fragrances

Thymes, an independent bath, body, and home fragrance brand, needed to raise targeted brand awareness and drive sales while preserving its luxury aesthetic. To reach a look-alike audience of its most profitable demographic (women 25–55) with authentic, high-quality content, Thymes partnered with Linqia to run an influencer marketing program.

Linqia implemented a two‑flight influencer campaign (Mother’s Day and winter holidays), matching Thymes with 71 “power‑middle” influencers who produced over 1,062 pieces of original content across blogs and social channels. The program delivered 10.9 million potential impressions, drove 423% more purchases than the target, inspired more than 15,000 visits to Thymes’ landing page and 17,164 engagements, and provided repurposable content for Thymes’ paid and owned channels.

Thymes