Case Study: Nestlé Toll House achieves 956% more engagement and 46K+ landing page visits with Linqia

Linqia delivered 956% more engagement for Nestlé Toll House

Nestle Toll House enlisted Linqia to help shift its brand perception from classic pantry staple to fun, modern and creative. The brand wanted authentic influencer voices to showcase Nestlé Toll House Morsels® and Nestlé Toll House Cookie Dough® and felt traditional advertising alone couldn’t deliver that fresh, relatable storytelling.

Linqia executed a four‑flight influencer marketing program that produced nearly 4,000 original blog stories, social posts, recipes and photos (53% more content than expected), drove 31% more landing‑page traffic than the goal and generated 956% more engagement than anticipated. The campaign delivered 60.9M potential impressions, 46K+ landing‑page visits, 180.4K products added to cart ($2.8M carted value), a 41.5% view‑thru rate, and measured lifts including +1.7% purchase intent, +2.5% unaided awareness and +5.2% brand favorability — all achieved by Linqia’s influencer program.

Nestle Toll House