Case Study: BISSELL achieves 8.9M impressions and 256% more engagement with Linqia

Linqia delivered 256% more engagement for BISSELL

BISSELL needed authentic, peer-driven opinions to promote its new BISSELL ProHeat 2X Revolution® Pet Upright Carpet Cleaner because its target audience trusts user reviews over brand advertising. To reach real pet owners and generate trustworthy content, BISSELL partnered with Linqia to recruit third‑party influencers to demo the product and share genuine experiences.

Linqia coordinated sending ProHeat units to 30+ influencers (32 in the program) in Home & Garden, Parenting, and Lifestyle verticals, who published original blog stories and social posts with before-and-after photos and drove traffic to the product landing page. The campaign delivered 8.9 million potential impressions, produced 145% more original content than expected, and achieved 256% higher engagement than projected — all facilitated by Linqia.

BISSELL