Case Study: Jersey Mike’s raises $20 million for Special Olympics with Linqia

Jersey Mike’s Subs Influencers helped the food chain raise $20 million for the Special Olympics

Jersey Mike’s Subs worked with Linqia on its 12th Annual Month of Giving campaign to drive awareness and in-store purchasing on Day of Giving, March 30th, to support the 2022 Special Olympics USA Games. The brand needed authentic influencers and a social campaign that could reach both new and loyal customers.

Linqia built an organic and paid social campaign using influencers with real connections to Special Olympics, along with creative testing and performance-based media scaling. The campaign raised $20 million for the 2022 Special Olympics USA Games, generated 17 million organic impressions, 34K engagements, and 23K video views, and delivered a top engagement rate of 6.64%, 2X higher than average.

Jersey Mike’s

Kelly McGee

Director of Digital Marketing