Case Study: JBS Foods achieves 1.6M impressions and market saturation with Linqia influencer marketing

JBS Foods - Customer Case Study

JBS Foods, a leading global food company, needed to boost awareness and confidence in beef among younger consumers—Millennials and Gen Z—who were hesitant to cook or try beef. To support Element’s Beefitarian campaign and reach these audiences, JBS Foods engaged Linqia for influencer marketing, leveraging Linqia’s AI-driven creator selection and influencer program capabilities.

Linqia built a Nashville test program—selecting seven local influencers to create Burgers & Beats recipes and using LinqiaLift™ to power six tested social ads targeting 18–34-year-olds. The effort generated about 1.6 million potential impressions in a city of 690,000, trended #beefitarian, put the Beefitarian site at the top of Google, outperformed the Linqia Food benchmark by 20%, delivered 80% positive engagement (95% positive/neutral comments), attracted 14 news stories including NBC Today in Nashville, and triggered donations to The Nashville Food Project through votes.

JBS Foods

Trevlyn Carson

Brand Manager