Case Study: International Delight builds brand love and drives awareness with Linqia

International Delight drives 36.4MM impressions with Linqia

The customer, International Delight, sought to drive awareness of its coffee creamer flavors and build its brand personality. Their challenge was positioning their product against coffee shop coffee and plain coffee. They partnered with the vendor Linqia on an influencer marketing strategy to achieve this.

Linqia implemented a full-year, comedy creator-led strategy on TikTok and Instagram. They identified comedy creators who produced skit content that incorporated key brand messages while showcasing the product. This solution generated over 36.4 million impressions and 251,000 engagements with overwhelmingly positive sentiment. For Linqia's customer, these efforts drove a 306% growth in organic engagements year-over-year while utilizing a smaller budget.

International Delight