Case Study: Instacart boosts brand awareness and purchase intent with Linqia

Instacart boosts unaided awareness by 20 points with Linqia

Instacart aimed to position itself as a culturally-relevant and emotionally-resonant brand that could handle consumers' summer shopping needs. The challenge was connecting with an audience struggling with rising grocery costs through a campaign that promoted a nostalgic summer deal featuring 1999 prices. They partnered with the influencer marketing vendor Linqia to achieve this.

Linqia implemented a three-pronged creator-led strategy involving organic posts on Instagram, TikTok, and YouTube, asset optimization for paid social campaigns, and additional creator-generated content. This approach resulted in a highly successful campaign that drove a +20 point lift in unaided brand awareness and a +5.6 point lift in purchase intent. Engagement rates on Reels and Shorts far exceeded benchmarks, and the paid assets successfully drove lower-funnel actions.

Instacart