Case Study: Hiland Dairy achieves 40% increase in email signups and stronger social engagement with Linqia

Hiland Dairy saw a 40% increase in email sign-ups as a result of Linqia’s program optimizations and insights

Hiland Dairy wanted to raise awareness of its quality dairy products and grow its consumer database through email signups and giveaways, so it partnered with its creative agency and Linqia, using Linqia’s AI‑driven influencer marketing platform to engage consumers across milk, cottage cheese, yogurt and ice cream product lines.

Linqia matched Hiland Dairy with 27 Food, Parenting, and Lifestyle influencers and ran three programs (Make It a Hiland Holiday, Get Healthy with Hiland, Meal Planning/Prepping with Hiland) that drove recipe sharing and email‑signup CTAs. Linqia’s programs produced measurable impact: a 40% lift in email signups in the meal program, 95M potential impressions, 1,600+ pieces of unique content, ~64K engagements, and influencer content that earned 3.7x more likes and 3x more retweets on Twitter and 1.75x more Instagram comments than Hiland Dairy’s paid social ads.

Hiland Dairy