Case Study: Foster Farms achieves recipe-driven engagement and 83% higher CTR with Linqia

Foster Farms - Customer Case Study

Foster Farms turned to Linqia to drive awareness and purchase intent for its new air‑chilled chicken, but the COVID‑19 pandemic flipped consumer behavior: shoppers were buying whatever was available and cooking at home more than ever. Faced with the need to inspire easy, pantry‑friendly meals rather than convince people to buy chicken, Foster Farms partnered with Linqia to pivot its messaging and focus the campaign on recipe inspiration.

Linqia used its proprietary discovery algorithms to recruit eight West Coast food influencers to create authentic recipes using Foster Farms air‑chilled chicken and common pantry items; influencers promoted the dishes across blogs, Instagram, Facebook, Pinterest and Twitter, and Foster Farms repurposed the content for SEO on its website. The campaign produced nearly 150 content assets, more than 10,000 engagements, an 83% higher CTR than Linqia’s food & beverage benchmark, and 85% positive comment sentiment — even earning a Washington Post mention for the high‑quality creative.

Foster Farms

Rachel Ferrer

Senior Marketing Manager