Case Study: Cuisinart drives full-funnel results with Linqia

Cuisinart drives 7.6MM organic impressions and 78.7K clicks with Linqia

Cuisinart partnered with the influencer marketing vendor Linqia to drive awareness and clicks for its Propel+ and 2-in-1 Griddler/Broiler products. The challenge was to align with the brand's "Battle of the Barbecues" campaign and effectively engage key target audiences, including Entertainers and Kitchenistas.

Linqia's solution leveraged skilled grill masters who created competitive, recipe-driven content by challenging a friend to a barbecue battle. This content was designed to drive organic awareness and was then amplified through paid allowlisting to prompt clicks. The campaign delivered full-funnel results for Cuisinart, exceeding forecasts by generating 7.6 million organic impressions and 78.7 thousand paid clicks with a click-through rate 31% above Linqia's benchmark.

Cuisinart