Case Study: Belle de Couture achieves authentic sponsored partnerships and drives 2,200+ reader visits with Linqia

Belle de Couture - Customer Case Study

Belle de Couture founder Jennifer Rand started her fashion blog to share outfits and vintage finds but struggled to find sponsorships that matched her voice and paid fairly for the time she invested. In 2013 she was contacted by Linqia and joined their opt-in influencer programs and community-managed platform so she could pursue brand partnerships that felt authentic to her readers.

Linqia provided curated, opt-in programs, direct program emails, and active community/customer success support that let Rand create sponsored content in her own tone across categories. The Linqia programs delivered measurable results: 22+ programs completed, 275+ pieces of program content, and 2,200+ readers driven to program landing pages.

Belle de Couture

Jennifer Rand