Case Study: Beck’s Beer achieves 6.9 million reach and 130% more traffic with Linqia influencer marketing

Beck’s Beer reaches 6.9 million consumers with Linqia

Beck's Beer, a German pilsner, wanted to raise awareness for the second U.S. launch of its Independent Artist Series, where bottles featured labels designed by independent artists. To generate buzz and increase video views for this campaign, Beck's partnered with Linqia, an influencer marketing vendor.

Linqia connected Beck's with 27 male influencers who created authentic content around the Artist Series. This solution reached nearly 6.9 million people and drove 130% more traffic to the promotional content. The campaign resulted in a 102% increase in mentions and drove $2.8 million in carted value. Beck's was so impressed with the content quality that it repurposed the top-performing posts on its own social channels.

Beck’s Beer