Case Study: Bayer boosts awareness and carted value with Linqia

Bayer - Customer Case Study

Bayer wanted to generate buzz and improve positive brand perception for One A Day Men’s/Women’s 50+ advanced multivitamin gummies. The company also wanted to reach an older audience in a new way by trying TikTok, while still using Facebook and Instagram, which historically performed well with that age group.

Linqia built a campaign around a remix of “Teach Me How to Dougie” called “Teach Me How To Gummy,” featuring seven creators on TikTok, with cross-posting to Instagram and Facebook. The campaign delivered a 41.5% view-through rate, 102% more mentions, 160.4K products transferred to cart, $2.8MM in carted value, and a +5.2% lift in ad recall, while also driving a 1.7% increase in purchase intent, a +2.5% lift in unaided brand awareness, and a +5.2% lift in brand favorability.

Bayer

Denise Vitola

VP Brand Integration PR, Social and Influencer