Case Study: Baxter of California achieves 6.4M impressions and 648% higher engagement with Linqia

Baxter of California drove 8.7M potential impressions with original, influencer content

Baxter of California teamed with Linqia to raise awareness for its men’s grooming and skin care line and drive traffic for a Father’s Day sale. The brand, which hadn’t launched new products recently, needed influencer support to promote existing items and encourage audiences to shop the sale using Linqia’s influencer marketing platform.

Linqia ran two influencer programs where creators selected Baxter products—highlighting the Shave Duo kit with a 20% off code—and produced original photos, blog stories, and social posts. The campaign generated 6.4 million potential impressions, over 250 pieces of unique content, and engagement that was 648% higher than projected; Baxter of California repurposed influencer photos on Instagram and plans to feature them on its homepage, demonstrating Linqia’s measurable impact.

Baxter of California