Case Study: Pop & Cook achieves a 13% sales lift and 14M impressions with Linqia

As a direct result of their Linqia influencer program, Pop & Cook experienced a 13%+ sales lift at Walmart

Pop & Cook partnered with Linqia to drive awareness and in‑store purchases for its signature line of pre‑portioned fresh garlic and herbs, sold exclusively at Walmart. The brand’s challenge was to introduce these convenient, ready‑to‑use products to shoppers and encourage visits to local Walmart stores; they engaged Linqia’s influencer marketing program to reach food‑minded consumers.

Linqia recruited 25 influencers across Food, Lifestyle, and Parenting, producing over 440 pieces of original content (blog posts, recipes, photos, videos and social posts) that showcased product benefits, shared in‑store shelf photos, and drove recipe inspiration. The campaign generated 14 million impressions, nearly 30,000 online engagements, about 9,900 clicks to Pop & Cook’s landing page, 6X Instagram likes versus average, and delivered a 13% average sales lift at Walmart (17.2% lift for cilantro).

Pop & Cook