Case Study: Walmart achieves 113% more traffic and 25% subscriber conversion with Linqia

25% of email subscribers for Walmart “Skip the Line” convert to purchasers

Walmart wanted to grow subscriptions for its “Goodies” monthly sample box and accelerate customer acquisition for a special “Skip the Line” offer that let people subscribe without the usual wait. To build awareness and drive sign-ups, Walmart teamed with Linqia to scale authentic creator-driven promotion of the service.

Linqia recruited 65 influencers across Parenting, Food, and Lifestyle to share personal stories and exclusive coupon codes; the campaign generated 11.5M potential impressions, drove 113% more traffic to the Goodies promotions page, and converted 25% of email subscribers into purchasers. Influencer activity also led to 160.4K products added to cart and $2.8M in carted value, delivered a 41.5% view-thru rate, and lifted purchase intent and brand metrics—demonstrating Linqia’s measurable impact on Walmart’s subscription growth.

Walmart