Case Study: Philip Morris & Son doubles order processing and expands multichannel sales with Linnworks

Improving the online shopper experience

Philip Morris & Son, a 175‑year‑old Herefordshire department store, faced a strained ecommerce backend as online sales grew—its Khaos Control system limited warehouse throughput, forced inefficient marketplace‑specific stock isolation, and struggled above ~1,000 orders a day. To future‑proof operations and expand onto channels like eBay and Amazon, the retailer selected Linnworks alongside BigCommerce.

Linnworks, integrated with BigCommerce, automated inventory, order and multichannel listing management and connected marketplaces to the website. The implementation let Philip Morris & Son process more than twice the number of orders with the same warehouse staff, gave customers real‑time order status visibility, reduced bulk update times from hours/days to seconds, and created an IT platform to support further marketplace and international growth.

Philip Morris & Son

John Jones

Managing Partner